It All Started With A Dream
Julian Montano and Luis Ho started going to $5 shows at The Smell and the Church on York at the height of the Burger Records scene, where they received their first dose of DIY culture. It was a place unlike any other, a refuge from school and home, full of inspired LA youth just like them. And at the young age of sixteen, they were motivated to start their own thing.
Since it’s founding, Penniback has made connections with LA venues such as The
We Kicking All The Asses Out Here In These Streets
Aye We Out Here Fam!!
The project that began with Julian Luis has rapidly expanded with the help of a long list of artists and contributors that make up the Penniback family. Videographers filming and editing Penniback TV episodes alongside artists designing T-shirts and creating digital flyers
Penniback has not only drawn local artists, but also inspired many to write a song, pick up a camera, become an artist. Most people involved in Penniback have personal relationships with one another, the common phrase being “Penniback family.” The personal and supportive yet professional and business-like attitude is the driving force for Julian, Luis and Maddie to help their bands achieve wider recognition.